The Silomer curates Bangkok’s business and lifestyle narrative with savoir-faire. Founded by editors; contributors Jacques and Etienne and e tend to tell stories that resonate. Stories that might elevate. Stories that could connect.
We’ve spent time in certain circles, places, global companies, still do 🙂 creative studios, brand consultancies. We’ve led, we’ve seen growth, learned a thing or two about narrative business, strategies, how people thing or rather not-think if you know. Perhaps we understand what makes audiences curious, because we are curious ourselves too. When you wander around in Silom, Sukhumvit, or anywhere in Thailand, you will be guided by a conscious or subconscious curiosity flowing inside you, whether you notice it or not. Now The Silomer tries to bring some of that sensibility to Bangkok’s business landscape, cultural spaces, and everything in between.
Our Raison d’Être
Bangkok seems to deserve editorials that match its ambition. The Silomer bridges business intelligence with lifestyle sophistication wherever possible with a personal narrative, or at least attempts to. You know, we believe if you cannot be the Editor in Chief of Le Figaro, then do The Silomer, begin, dream, feel, express, write, shout, or whisper lol like we do in Thailand, kissing me softly with her eyes. We feature luxury hotels, emerging chefs, entrepreneurs, vision, and cultural moments that might define our inner likings. Each piece is considered, of course. Each story reveals something, perhaps.
Our readers tend to be decision-makers. Travelers with taste. Lifestyle curators. People who may appreciate nuance and seek experiences beyond the obvious. They seem to trust our voice because we lean toward depth over decoration. There are those who don’t trust us, we love them too.
What We Might Offer
Editorial Features: Articles exploring your brand, property, or concept
Conversations: Dialogues with people shaping Silom, Sathorn’s cultural landscape. Please don’t take our word literally, Thailand is waaaaay beyond that.
Visual Narratives: Photography and words that attempt to capture l’essence. There’s a YouTube clip of Yves Montand reciting Les Feuilles mortes. Find it and listen to it.
Social Presence: Together, side by side with us, when it feels right
Observations: Coverage that extends beyond your own self-views. There’s nothing better to hear someone share his objective observations.
We lean toward art, hospitality, gastronomy, and luxury retail, from restaurant discoveries to architectural gestures, we cover what seems worth covering. Art is woven into our thinking, galleries, visual culture. We’re drawn to spaces where creativity and commerce intersect.
Some Context
- Around 57 million active social media users in Thailand
- Roughly 51 million Facebook audience reach
- Perhaps 88% market penetration through digital channels
- Audience: Approximately 60% female, 40% male | Ages 25-50+ | Thailand, SEA, GCC, EU, US
Our readers likely means. They travel. They dine thoughtfully. They invest in quality. They’re who you’d want to reach.
Perhaps We Could Collaborate
We’re open to collaboration, if the fit seems right. Whether you’re launching something, opening somewhere, or hosting an event, we might know how to frame your story with some consideration.
We bring experience from various corners of PR and advertising. We’ve observed brand positioning, audience behavior, and what sometimes makes content resonate. More importantly, we lean toward authenticity over formula.
This is an online exchange. We write. You read, or you don’t. You’re interested, or you’re not. Either way, the window stays open.
If you’re curious:
📧 thesilomer@gmail.com
🌐 www.thesilomer.com
📱 IG & FB: @thesilomer
Maybe we’ll create something together. Maybe we won’t.
