Grab Thailand brought a new level of excitement and fun to Live Park Rama IV on 1st December with the Grab Presents: On the Way lifestyle & music extravaganza, attended by over 5,000 people. The festival was hosted by Grab Thailand to celebrate the end of the year and bring happiness to Grab users, Thais and tourists visiting Thailand during the high season. Activities organized at the festival were designed to promote Grab as the Everyday App for Thailand, serving daily needs.
Because happiness is a journey and not a destination, Grab, the leading O2O (online to offline) platform, collaborated with partners including KASIKORNBANK, Bacardi and Sunday Ins. to host a lifestyle music festival themed around “On the Way”. This unique event featured three zones. ‘OTW to Play’ focused on creativity and was loaded with activities for festival-goers to play along. “OTW to Eat” was packed with top restaurants from GrabFood to fuel energy before joining the party at the “OTW to Dance” zone featuring international and local DJs such as VINAI, 4B, Thomas Newson and Aazar, spinning the hottest tracks.
This phenomenal lifestyle and music festival was designed to say thank you to all Grab Thailand users and partners and to underscore the brand’s image as the leading “Super App” a trueeveryday app for your daily needs.
Grab is one of the most frequently used O2O mobile platforms in Southeast Asia, providing the everyday services that matter most to consumers. Commute, eat, deliver shopping – and pay with one-wallet. Grab believes that every Southeast Asian should benefit from the digital economy, and Grab provides access to safe and affordable transport, food and package delivery, mobile payments and financial services. Grab currently offers services in Singapore, Indonesia, the Philippines, Malaysia, Thailand, Vietnam, Myanmar