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Volvo Thailand Drive Your Desire

March 29, 2019
Volvo Thailand Motor Show 2019

Volvo is promoting the “Drive Your Desire” campaign and innovative safety technology at the Bangkok International Motor Show 2019.

Khun Jaturont Komolmis, Vice Chairman of BIMs 2019 and Mr. Chris Wailes, Managing Director, Volvo Car Thailand

Khun Jaturont Komolmis, Vice Chairman of BIMs 2019 and Mr. Chris Wailes, Managing Director, Volvo Car (Thailand).

Volvo’s appearance at the 40th Bangkok International Motor Show comes after a year in which the brand experienced its highest number of new cars sold in Thailand since 2013. Volvo’s position as a safety innovation leader is stronger than ever, backed by the company’s statement that “Cars are driven by people, the guiding principle behind everything we make at Volvo, is and must remain safety”.

Volvo Thailand Motor Show 2019

“Volvo’s Freedom to Move, in a Safe, Personal and Sustainable way in the Drive Your Desire campaign will be on full display at the Bangkok International Motor Show March 27 – April 7, 2019 at IMPACT Muang Thong Thani.”

Volvo Thailand

The big event provides the latest opportunity for Volvo to capitalize on its recent success driven by the release of several models in recent months that provide fabulous options for Thai drivers, including the Volvo S90, which was recently named Best Hybrid Mid-Size Sedan at the Car of The Year Awards 2019 organized by Grand Prix International, Plc., the New Volvo XC40 compact SUV that’s big on innovations, the Volvo XC60, a premium, mid-sized SUV “Designed Around You” and the Volvo XC90, an award-winning luxury SUV with cutting-edge technology and elegant Scandinavian design.

Volvo Thailand Motor Show 2019

“Volvo received extremely positive responses from Thai customers, as shown in 13% increase in sales volume in 2018 (without XC40), an impressive achievement. This shows that we are one of the fastest-growing premium car brands.”

Chris Wailes, Managing Director of Volvo Car (Thailand)

Volvo Thailand Motor Show 2019

Since June 2017, Volvo Car Thailand has focused on transforming our business. Our focus has been on our customers and the experience they receive when they come into contact with Volvo Cars. Our retail partners have also been heavily involved in our transformation journey. In fact, 66% of our retail partners now showcase our Volvo Retail Experience showrooms and this will increase to 100% by the end of this year.

Volvo Thailand has grown the business by 49% in just 24 months. We have a full range of products which suit every customer’s needs, providing class-leading safety and ensuring that we protect both people inside as well as outside the car, in fact, a completely new product offer.

Volvo Thailand Motor Show 2019

Mr. Jean-David Harel, Marketing Director of Volvo Thailand, says “The Drive Your Desire campaign, was specially created to extend our network of Thai customer for a great response and in showing their trust in our brand by offering the model upgrades plus special deals on maintenance services and more for orders placed. The special offers are designed to extend Volvo ownership to more customers in Thailand.”

Customers will be able to choose a 0% interest rate program for 48 months, combined with the possibility of a FREE UPGRADE to the highest-quality model in each category, or FREE accessories packs, and as well as benefits provided in the 10-Year Maintenance Offer. For an order placed on a Diesel engine XC60, S90 or XC90, a free upgrade to a T8 Twin Engine plug-in hybrid, or a customer who is already interested in the T8 Momentum version will be offered a free upgrade to our top version T8 Inscription. For example, for XC90, on top of 0% interest for 48 months, the customers’ benefits can reach 500,000 THB.”

Volvo Thailand Motor Show 2019

Special offers are available throughout the Bangkok International Motor show as well as in Volvo showroom nationwide until the end of April 2019.


Meet Volvo Thailand team at the booth A18, IMPACT Challenger Hall 1 – 3, Muang Thong Thani at The Bangkok International Motor Show 2019 from 27 March to 7 April.

For more information, please call 02-305-4499 or visit www.volvocars.com/


Source: Vivaldi Integrated Public Relations.
Tel: +66 (0) 2 612 2253 Ext. 105, Fax: +66 (0) 2612 2254; www.vivaldipr.com

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