The celebrated Italian luxury brand Dolce & Gabbana preferred to showcase the Fashion Devotion handbag collection with drones during their 2018 Fall runways.
Perhaps an indication of times to come. More of reflection maybe on the evolution and spread of the disruption culture. Disrutive fashion norms… Tech additions to tradition catwalks. Most definitely cool and creative. Is AI next. Adapting colors on cutumes based on individual preferences? Adjusting perception games. Will the luxury handbags also be delivered to customers on drones? Remains to be seen.
Imagine walking into a high-end luxury label boutique and instead of static showcases you experience a visibly engaging and probably entertaining, immersive show of the echo, lighting, ambient music and continuously floating luxury merchandise assortment in the atmosphere. Stefano, can you hear me? 😉